Deborah Shaw brings over 20 years of experience in marketing, brand, and digital transformation, leading Apatura’s operations as COO with a focus on strategy, delivery, and growth. She ensures Apatura’s ambitions are backed by robust operational performance and a clear, connected vision across the business.

Before joining Apatura, Deborah held senior global roles at AECOM and IMI, where she led major brand and digital transformation programmes, strengthened market positioning, and delivered measurable commercial impact. Known for combining creative thinking with operational rigour, Deborah plays a key role in driving Apatura’s strategic direction and ensuring the business is built for sustainable growth.